Partnered Campaigns: What are they & why they're great for savvy investors

Welcome to our first Product Update series!

Here at pitchIN's Product team, we are constantly on the lookout for tweaks and additions that could make your investment journey a better one. Today's feature shout is one that will simplify your deep dive game when it comes to choosing the right campaign to invest in.

As the leading crowdfunding platform in the market, our mission has always been rooted in providing startups with the tools and support they need to reach their fullest potential.

But we don’t just stop at funding.

We want to help our startups scale by connecting them with the right people—industry experts, seasoned investors, successful entrepreneurs— you name it— who have not only been through the journey, but have excelled in it.

So, if you are an investor, what does this mean for you? Let’s dive in.

What’s New?

We know one thing for sure— successful crowdfunding campaigns need more than just a great idea 🧠—they need the right support, guidance, and exposure to the right networks.

That’s why we’ve partnered with top accelerators, VCs, angel investors, and leading players in various industries in Malaysia to bring high-potential startups to the forefront of the investment community.

With our new Partnerships feature, we’re spotlighting both established and emerging businesses that collaborate closely with our network of expert partners throughout their fundraising journey. These businesses gain invaluable support through mentorship, funding opportunities, and deep industry insights, all designed to accelerate their growth and success.

Why This Matters

For investors, this is an exciting time.

The combination of expert-led guidance and, for some, a funding nudge to help these businesses reach their goal quicker, presents a highly attractive investment opportunity for those looking to get involved early with high-growth companies but needed a show of faith by experts who know what it takes to go from 0 to a 100.

Not only that, our partners have done their fair share of risk assessment of the companies they work alongside-- which means these campaigns are primed to inspire higher investor confidence.

For entrepreneurs, these partnerships open doors to more than just capital.

They provide access to a mentorship network of VCs and angel investors, accelerator programs, and exclusive events—tools that are crucial for scaling and succeeding in today’s competitive market. By working alongside industry veterans, you will have the support you need to not only meet funding targets, but also to thrive post-launch.

How It Works

With this new feature, campaign owners a.k.a issuers will have the option to leverage expert endorsements, tap into accelerator networks, and benefit from investor-backed guidance. This means that, beyond just funding, the backers of these projects will have a direct path to a network of investors and advisors who will help them refine their business model and scale rapidly.

So, for potential investors, how would you spot these campaigns on our website?

^Step-by-step guide to our new Partners page

Start by visiting our Partners page, where you will see a curated list of esteemed partners categorised into:

• Industry partners

• Accelerators & incubators

• ...more to come 🙂‍↕️

Under each renowned partner, we proudly showcase the high-impact campaigns they’re currently supporting, alongside those they’ve successfully backed in the past. These are the names that shape industries, elevate innovation, and set the standard for excellence in the investment space.

Clicking 'Explore' takes you to the partner’s microsite, where you can learn more about their unique offerings.

TIP: We encourage you to assess each partner's track record and the tailored advantages they bring that can help businesses scale, which in turn helps you understand the competitive edge these campaigns possess.

Alternatively, spot this partnership block when you browse respective campaign pages.

Why Is This Feature Important?

We are constantly on the lookout to form meaningful partnerships that will benefit both our investors and issuers. Our goal is to:

1. Democratise high-potential investment opportunities to investors

2. Create a dynamic ecosystem where businesses can connect directly with the people and resources they need to succeed

   
   

Especially for retail investors seeking promising campaigns to spend their hard-earned money in, by providing insights on which campaigns are expert-backed, we hope this feature helps you discover high-growth campaigns that align with your financial goals, while also supporting businesses that are poised for long-term success.

Thank you for reading! We’re excited to deliver even more features that empower you as an investor to make informed, strategic decisions.

Know someone who might benefit from this feature? Refer them to us at support@pitchin.my.